Privacy policy
Last updated: 11 May 2026
SignaNatura respects your privacy. This Privacy Policy explains how we collect, use, store and protect personal data when you visit our website, contact us, join our community, subscribe to updates, support our work or interact with SignaNatura services.
SignaNatura is a nature, weak signals and future-oriented project focused on helping people notice and interpret early signals in nature and society.
1. Data controller
The data controller is:
SJR Consulting Oy
Kuopio, Finland
Website: www.signanatura.com
Email: simo.j.ronkko@gmail.com
The data controller determines why and how personal data is processed in connection with the SignaNatura website and related activities.
2. What personal data we may collect
We may collect the following types of personal data:
name
email address
message content sent through contact forms or email
newsletter subscription information
information related to community participation
support, donation or sponsorship-related contact information
website usage data, such as page visits, browser type, device type and approximate technical data
information you voluntarily provide when contacting us or participating in SignaNatura activities
We do not intentionally collect sensitive personal data unless you choose to provide such information yourself.
3. Why we process personal data
We process personal data for the following purposes:
to respond to contact requests
to send newsletters, updates or project information
to manage community participation
to provide information about SignaNatura, courses, tools, research, open-source work or related activities
to improve the website and user experience
to manage supporters, sponsors or collaborators
to comply with legal obligations
to protect the security and reliability of our website and services
4. Legal basis for processing
We process personal data under the following legal bases:
Consent
When you subscribe to a newsletter, join an email list or give permission to receive updates, we process your data based on your consent. You can withdraw your consent at any time.
Legitimate interest
We may process limited personal data to respond to messages, maintain professional relationships, improve our website, protect our services and communicate about SignaNatura-related activities.
Contract or pre-contractual steps
If you request a service, course, collaboration, support arrangement or other transaction, we may process your data to take steps before entering into an agreement or to fulfil an agreement.
Legal obligation
Some information may be processed when required by accounting, tax, legal or regulatory obligations.
GDPR requires a valid legal basis for processing personal data, and consent must be specific, informed, freely given and unambiguous.
5. Newsletter and email communication
If you subscribe to SignaNatura updates, we may send you emails about:
SignaNatura project development
nature signals and weak signals
open-source tools
courses, articles or resources
community activities
support or sponsorship opportunities
You can unsubscribe at any time by using the unsubscribe link in the email or by contacting us directly.
6. Cookies and analytics
The SignaNatura website may use cookies or similar technologies to:
ensure the website works correctly
improve usability
analyse website traffic
understand which content is useful to visitors
support embedded tools, forms or third-party services
Some cookies may be necessary for the website to function. Other cookies, such as analytics or marketing cookies, should only be used where legally permitted and, where required, based on your consent.
You can control cookies through your browser settings or through the cookie consent tool on the website, if available.
7. Third-party services
We may use third-party services to operate the website, manage email communication, process forms, analyse traffic, host content or receive support payments.
These services may include, for example:
website hosting providers
email and newsletter platforms
analytics tools
form tools
payment, donation or sponsorship platforms
embedded media or social media services
These third parties process personal data only as necessary to provide their services. Some third-party services may act as independent data controllers for their own processing activities.
8. International data transfers
Some service providers may process data outside the European Union or European Economic Area. If personal data is transferred outside the EU/EEA, we aim to ensure that appropriate safeguards are used, such as adequacy decisions, standard contractual clauses or other lawful transfer mechanisms.
9. How long we keep personal data
We keep personal data only for as long as necessary for the purposes described in this Privacy Policy.
Typical retention periods are:
contact form messages: for as long as needed to respond and manage the relationship
newsletter data: until you unsubscribe or request deletion
community participation data: for as long as you participate or until deletion is requested
support, sponsorship or transaction-related data: for as long as required for administrative, legal or accounting purposes
technical and analytics data: for a limited period depending on the tool used
When personal data is no longer needed, it will be deleted or anonymised.
10. Data security
We use reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.
However, no online service can be guaranteed to be completely secure. If we become aware of a data security issue that may affect your rights or freedoms, we will take appropriate steps according to applicable law.
11. Your rights
Under the General Data Protection Regulation, you may have the right to:
request access to your personal data
request correction of inaccurate data
request deletion of your data
request restriction of processing
object to processing based on legitimate interest
withdraw consent where processing is based on consent
request data portability where applicable
lodge a complaint with a data protection authority
The controller must help individuals exercise their data protection rights and respond to such requests.
To exercise your rights, contact us at:
We may need to verify your identity before fulfilling your request.
12. Children’s privacy
SignaNatura is not primarily directed at children. We do not knowingly collect personal data from children without appropriate consent where required by law.
If you believe that a child has provided us with personal data, please contact us so that we can review and, if necessary, delete the data.
13. Changes to this Privacy Policy
We may update this Privacy Policy when our website, tools, services or legal obligations change.
The latest version will always be available on this page. The “Last updated” date shows when the policy was last revised.
14. Contact
For privacy-related questions, requests or concerns, contact:
SJR Consulting Oy / SignaNatura
Email: info@signanatura.com
Website: www.signanatura.com
